Travel Counsellors acquires travel technology platform Planisto

Travel Counsellors acquires travel technology platform Planisto

Software will enable agents to create complex personalised itineraries

Travel Counsellors has acquired Planisto travel technology platform and its key development team of three people for an undisclosed sum. 

Planisto will enable Travel Counsellors consortium of agents to create and manage complex personalised itineraries for their customers, complementing Travel Counsellors’ existing digital assets.

Planisto’s software will be integrated into Travel Counsellors’ Phenix platform to build on these plans.


The move cements the home-working agency’s “focus and investment in the premium travel market”. 

The deal also marks Travel Counsellors’ second acquisition in its near-30-year history, following the successful acquisition of Holidaysplease in March 2023.

Travel Counsellors agents in the Netherlands and Belgium have already used the Planisto software "affirming its proven success". Travel Counsellors in the UK and UAE will also adopt the software. 

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In addition to acquiring Planisto’s platform and intellectual property, the deal includes the integration of three Benelux-based creators from Planisto into Travel Counsellors. 

“They will bring their shared entrepreneurial skills and values to enhance the company’s senior technology talent with a focus on driving future booking journey and platform development,” read the statement by Travel Counsellors.

PLanisto logo

Chief executive of Travel Counsellors, Steve Byrne (pictured), said: “We are delighted to have acquired such a highly regarded and award-winning technology platform in Planisto – which has been on our radar for some time – as well as the hugely talented development team behind its success. 

“This acquisition perfectly aligns with our vision and passion of building a community of the very best travel entrepreneurs who provide the human touch empowered by state-of-the-art technology to deliver exceptional, bespoke and highly personalised travel experiences for customers. 

“In addition to strengthening our proprietary tech and talent, the deal will further accelerate our current development roadmap for our digital, personal platform Phenix and enhance the end-customer booking experience."

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