RAK and Oman partner on See Double summer campaign

RAK and Oman partner on See Double summer campaign

Initiative will offer holidaymakers stays in Ras Al Khaimah and Musandam on a single trip

Ras Al Khaimah Tourism Development Authority (RAKTDA) and Oman Ministry of Heritage and Tourism in collaboration with OMRAN Group have launched the See Double campaign. 

The country's first joint promotion aims to entice visitors to explore the nature of Ras Al Khaimah and neighbouring Musandam in Oman on an experience-packed trip this summer. The two destinations are within a 90-minute drive of each other.

The summer campaign, running from 15 June to 15 September, will offer the added incentive of complimentary hotel stays for kids, as well as free entry to certain attractions.

Azzan Al Busaidi and Raki Phillips

Featuring an easy border crossing and the shared natural beauty of the Hajar mountain range, as well as a rich intertwined history and cultural heritage, highlights include:

  • 64km of Ras Al Khaimah coastline and dolphin-spotting in the Arabian Gulf in Musandam
  • Jais Flight, the world’s longest zipline on Jebel Jais and the Musandam zipline, the world's longest over-water zipline
  • Suwaidi Pearls – the region’s only working pearl farm – and a traditional Musandam dhow cruise, taking in the sights of the Peninsula’s famous ‘desert fjords’
  • Dhayah Fort and Khasab Fort ancient military forts that date back to the 16th and 17th centuries
  • Hiking on Jebel Jais, the UAE’s tallest peak, and a safari in Oman’s Hajar mountains
  • The mountain toboggan ride, Jais Sledder on Jebel Jais, will offer complimentary tickets to kids aged 12 and under with every adult ticket purchased this summer

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Ras Al Khaimah Tourism Development Authority chief executive officer Raki Phillips said: “Our See Double campaign with the ministry in collaboration with OMRAN brings together the best of Ras Al Khaimah and the Musandam Governate in one sensational summer promotion. 

"This joint marketing effort marks the beginning of numerous cross-destination promotions we plan with the Sultanate of Oman. It aims to highlight the diverse attractions and experiences available to international travellers in both destinations. Pioneering in the region, the campaign is testament to our strong synergy, aligning with the international trend towards frictionless, borderless travel, and enhancing accessibility and convenience for travellers."

Oman Ministry of Heritage and tourism director general for Tourism Promotion Haitham Al Ghassani added: "We are excited to unveil our first collaboration with Ras Al Khaimah Tourism Development Authority, which unlocks the outstanding tourism offering that our destinations have to offer families and travellers from all over the world. 

"From adventure and sport to unearthing historic treasures, there is something for everyone in Musandam and Ras Al Khaimah, and with the mountains and the sea remaining cooler during the summer, there’s no better place to be.”

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