Nativex to support Middle East travel companies in attracting Chinese markets

Nativex to support Middle East travel companies in attracting Chinese markets

The company has launched it's first office in the Middle East in Dubai Media City

Global digital marketing platform Nativex is opening its 8th international office in Dubai with the aim to assist hotels in the UAE attract more Chinese tourists.

Nativex is the official agent for major Chinese advertising channels Petal Ads, Baidu, Xiaohonshu, Ocean Engline and Weibo, and can assist travel operators with various aspects of marketing, from building brand trust through influencer marketing and television commercial campaigns in the pre-travel awareness phase to enhancing engagement and conversion rates during travel.

Suki Lin, Principal Director at Nativex (pictured) and Intan Agustina, Senior Director of Client Growth, are heading up the Dubai Media City office, which will serve as a strategic base for Nativex’s operations in the Middle East, enabling the company to provide end-to-end, tailored marketing solutions to regional clients.

Oman’s Sur Province named 2024 Arab Tourism Capital
Aviation sector eyes new record of 5 billion annual scheduled flights
Qatar Airways named Skytrax 'Airline of the Year' for 8th time

Commenting on the opening, Lin said: "The Middle East presents itself as a dynamic marketplace with boundless opportunities, and we are thrilled to bring our wealth of experience and expertise in China marketing to businesses across the region. 

"Our objective is to empower brands with cutting-edge tools and invaluable insights to thrive in the Chinese market and realise their business objectives."

With a focus on empowering travel and tourism businesses to connect with Chinese consumers effectively, Nativex's expansion into Dubai underscores its commitment to aiding brands in the Middle East in navigating the intricate landscape of the Chinese market. This move aims to help these brands increase their brand awareness in China and attract more Chinese consumers, thereby unlocking new avenues for growth.

For more information, visit


Share article

View Comments