Dubai Holding introduces Tickit to reward members

Dubai Holding introduces Tickit to reward members

New rewards programme brings card-linked ‘Magic Earn’ technology to the UAE for first time

Dubai Holding has announced the launch of a new loyalty programme called Tickit.

The programme will be rolled out across some of Dubai Holding’s largest attractions and entertainment offerings including theme parks, dining and hospitality, online and in-store shopping and transport.

Tickit gives members the chance to earn points through partner brands and participating e-commerce sites without having to present an app or a loyalty card, or even scan barcodes or receipts. Members can earn between 0.5% and 5% in points for every transaction at participating brands or outlets online and in-store, depending on the category.

The programme is activated via UAE-issued bank credit or debit cards linked to the member’s account and automatically captures every relevant transaction carried out using the card. Points are earned instantly with no minimum spend.


Tickit brings card-linked technology, termed ‘Magic Earn’, to the UAE for the first time with both Mastercard and Visa. Magic Pay, another available feature, allows members to redeem rewards using the points accumulated on a virtual payment card generated through the app.

Speaking about the programme’s launch, Dubai Holding chief marketing officer Huda Buhumaid said: “As one of the nation’s largest and most diverse companies with an extensive retail and entertainment portfolio, launching Tickit is a natural progression for us, allowing Dubai Holding to bring to market the most innovative, cutting-edge rewards programme that gives back to our vast loyal customer base and all UAE residents in the most effortless way.

“We have invested in the latest technology for Tickit, and with its seamless integration and data-driven digital innovation, we are building on our ongoing commitment to offering an enriched living experience for all who call the UAE home.”

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