10 millionth member signs up for Etihad loyalty progamme

10 millionth member signs up for Etihad loyalty progamme

New member is in for a surprise when they're notified later this month

The UAE’s national airline carrier, Etihad, is celebrating another company milestone: its 10 millionth loyalty programme member.

The achievement comes as the carrier welcomes a new era of Etihad Guest, taking its frequent flyer programme to new heights.

“In parallel to the airline’s own growth trajectory, we’ve seen an exciting expansion in our member numbers, which have leapt by a quarter since the beginning of 2023,” said Managing Director of Etihad Guest, Mark Potter.

“The lucky guest who has become the 10 millionth member is in for an incredible surprise when they are notified later this month. We are going to upgrade them to Platinum status immediately. This is a tier set aside for our most frequent flyers, requiring 125,000 Tier Miles to attain.”

The milestone comes as Etihad celebrates 20 years in business. The Etihad Guest Loyalty Programme, launched in 2006, now offers a global membership, with its largest membership bases spread across the UAE, India, the UK, the USA and Australia.

“This landmark moment comes as we activate the programme enhancements we announced earlier this year, offering a diverse range of personalised benefits to guests from the moment they join,” added Potter.

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Etihad Guest Programme Enhancements
As guests fly more miles, they reach higher tiers, unlocking 'Core Benefits' such as extra baggage allowance, priority check-in and boarding, and Bonus Etihad Guest Miles.

On top of their Core Benefits, the Etihad Guest Programme has also introduced 'Custom Benefits', an innovative solution allowing members to take control of their perks. Members can go into their profiles and select the custom benefits that suit them. 

The Custom Benefits available will depend on the tier level, with higher tiers offering greater benefits. Benefits that members can look forward to include free seat selection and lounge access.

  • Bronze Tier: Everyone joining Etihad Guest enjoys 'Core Benefits'. As soon as they join, they become a Bronze Tier member, benefitting from free access to onboard Wi-Fi Chat packages so they can stay connected on WhatsApp, iMessage and Messenger during flights.
  • Platinum Tier: Additionally, Beyond Benefits have been introduced. These are bonus perks to reward the most loyal members who go above and beyond. Gold Tier members earning 75,000 Tier Miles, or Platinum Tier members, earning 175,000 Tier Miles, are given the option to choose two Beyond Benefits as the airline’s way of saying thank you for their continued loyalty.
  • Diamond Tier: Finally, a new top tier, the Diamond Tier, has been introduced to reward the airline’s most loyal flyers. Eligible members will enjoy a wide range of bespoke, valuable benefits curated specially for them. To reach this prestigious level, guests need to be Platinum members and spend US$150,000 over a rolling 12-month period on flights with Etihad Airways. 

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