Room revenue in its GHA Discovery loyalty programme rose 122% year-on-year
UAE-headquartered Global Hotel Alliance, the world’s largest alliance of independent hotels brands, has reported stronger-than-forecast H1 2023 results.
The Group’s performance has been consistently building since November 2022, reflecting sustained appetite for international stays at GHA’s portfolio of 800 hotels across 40 brands in 100 countries.
With first-half total revenues topping US$1.2 billion, up 122% on H1 2022, July and August are building on this momentum, showing record-breaking performance potential driven by the growing number of travel-hungry GHA Discovery loyalty programme members, whose number will reach 25 million before the end of the year.
The five most popular destinations during the first six months of 2023, ranked in terms of total H1 revenue growth, were Thailand, Spain, the UAE, the Maldives, and Italy. The US remained the most important feeder market for international stays in terms of contribution to room revenue.
The top five countries commanding the highest ADRs (average daily rate) were St Lucia, Israel, the Maldives, the Seychelles and Switzerland.
GHA CEO Chris Hartley said: “Our strong H1 numbers reflect the huge demand for leisure travel and the slow but steady recovery of business travel. We are now entering a phase of sustained growth, buoyed by a unique multi-brand loyalty programme that continues to grow its offering of new hotels and destinations.”
For more information, visit www.globalhotelalliance.com