IHG’s Hotel Indigo unveils new-look branding

IHG’s Hotel Indigo unveils new-look branding

IHG's boutique lifestyle brand aims to capture the essence of each hotel in illustration

Hotel Indigo has unveiled a reimagined visual identity and brand website.

Rooted in the art of storytelling, Hotel Indigo’s new brand identity aims to convey the spirit of the neighbourhoods where its properties are based across the world.

To bring this new vision to life, Hotel Indigo collaborated with a selection of artists to produce bespoke illustrations for each of its hotels, and the refreshed visual identity has been unveiled through a new brand website.

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The brand is poised to double its global footprint in the next three to five years and, as new hotels open, Hotel Indigo intends to evolve its illustration programme, providing a platform for local artists to interpret each hotel’s distinct look and feel. No two Hotel Indigo properties are alike and neither are their illustrations.

Hotel Indigo vice president Global Brand Management Carol Hoeller commented: “Each of our hotels provides a gateway for guests to discover some of the world’s most inspiring and culturally rich neighbourhoods. Our new visual identity balances character with sophistication, adventure with familiarity and comfort with expression. We play within these polarities to create meaningful, enriching experiences for our guests both on and off the property.”

Hotel Indigo has 135 hotels open globally, with another 124 in the pipeline. 

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