IHG debuts voco brand in Lebanon

A conversion property, Voco Beirut Central District will add 123 rooms to IHG’s Lebanese portfolio 

IHG Hotels & Resorts has announced the signing of a franchise agreement with DIA SARL to debut its Voco brand in Beirut.

The signing took place in Beirut, in the presence of Walid Nassar, the Minister of Tourism for Lebanon. 

Voco Beirut Central District will offer proximity to various popular attractions including the high-end culinary areas of Zaituna Bay, Beirut Waterfront and Beirut Souks. 

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Voco Beirut Central District will house an outdoor pool, a spa and a well-equipped gym, a business centre and a dedicated theatre area, as well as four meeting rooms, including a banquet-style room. Three dining options will include a destination rooftop bar.

IHG Hotels & Resorts managing director, India, Middle East & Africa Haitham Mattar said: "We are excited to announce our partnership with DIA SARL to open Voco Beirut Central District and bring a distinct premium hospitality experience to guests visiting Lebanon. 

"Having opened our first hotel in the Middle East – InterContinental Phoenicia – in Lebanon decades ago, we're proud to continue to strengthen our footprint in the country and bring new brands to the market that continue to attract travellers. We look forward to delivering exceptional hospitality and creating memorable experiences for our guests in Beirut.”

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Globally, with 46 open hotels and more than 50 hotels in the pipeline, Voco continues to be a key driver of IHG’s overall growth in the conversion space.

As the largest hotel operator in the country, IHG currently operates four hotels across three brands in Lebanon, including InterContinental, Crowne Plaza and Staybridge Suites.

For more information, visit www.ihg.com