Global futurist John Sanei returns to...

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Agenda to address decoding new talent and building inclusive teams

The Hospitality Sales and Marketing Association International (HSMAI) Middle East returns to Dubai in the UAE later this month. Returning with it for a second time is 'Global Futurist' John Sanei.

The 7th Annual Commercial Strategy Conference ME will be held from 26 to 27 November 2024 at Conrad Dubai, bringing together the region’s hospitality sales, marketing and revenue management community for industry insights, networking and awards.

The programme has developed in collaboration with the HSMAI MEA advisory board, task groups and partners and comprises a wide range of formats including plenary sessions, the leadership hub, interactive forum, roundtables, masterclasses, trends and insights sessions as well as networking lunches and receptions.

Senai, a bestselling author and award-winning podcast co-host, will speak on the topic ‘HUMANtra 2.0 Orchestrating Value Creation in the Age of AI’. He will be joined on the programme by Jeff Strachan, AVP Dubai Economy & Tourism, Dubai’s Department of Economy and Tourism (DET) who will do a deep dive into ‘What Does Successful Commercial Collaboration ‘Really’ Look Like?’.

This year’s event also has a timely focus on talent attraction, retention and loyalty. Highlights of which include the following sessions:

‘Decoding New Talent Dynamics: A Deep Dive into the HSMAI Foundation’s State of Talent Report’ with Jason Smith, Vice President of Marketing Communications, HSMAI
‘From Gen Z to Boomers: How to Build a Cohesive, Inclusive Workplace,’ led by moderator Amanda Elder, Chief Commercial Officer, Kempinski Hotels, with panellists Professor Scott Richardson (PhD), Academic Dean of Abu Dhabi Hospitality Academy, Les Roches; Sebastián Martinez, Manager Global Revenue Strategy, Kempinski Hotels; Melissa Salibi, EVP, Global Human Resources, Kerzner International, and Bill Walshe, Strategic Advisor & Brand Consultant
‘The Valuepreneurship Advantage Roadmap to Immediate Impact’ with Sanjeev Loomba, Transformationalist, Author, Thought Leader, and Keynote Master Speaker, Valuepreneurship

Mona Faraj, Managing Director, HSMAI Middle East, said: “Each year, we strive to develop a programme that introduces new and valuable experiences for our audience.

“This year we have introduced Masterclasses, our ‘Ask Me Anything Forum’ as well as a focus on asset management which is a hot issue in the industry. In addition to topics such as sustainability and HR, we will be covering Artificial Intelligence with a 360-degree approach from inspiration and theory to application."

For more information, visit hsmaime.org

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