Dubai ranks among Euromonitor International's top 5 destinations

Dubai ranks among Euromonitor International's top 5 destinations

Paris retained the top spot in 2023

Paris has been named the most attractive city destination for the second consecutive year according to Euromonitor International’s Top 100 City Destinations Index 2023, with Dubai in second place.

Euromonitor International’s Top 100 City Destinations Index 2023 compared 55 metrics across six key pillars for 100 city destinations to create an overall city attractiveness score. 

The six key pillars include economic and business performance; tourism performance; tourism infrastructure; tourism policy and attractiveness; health and safety, and sustainability.

Paris and Dubai retained first and second place respectively for the second consecutive year, followed by Madrid in third place, Tokyo in fourth and Amsterdam in fifth.

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This year’s top 10 ranking was dominated by seven European destinations, with Dubai (2), Tokyo (4) and New York (8) the only non-European names in the top 10.

Southeast and Northeast Asia had representation in the rest of the top 20 with Singapore (11), Seoul (14), Osaka (16), and Hong Kong (17) all making the list.

Notably, Tokyo entered the top 10 for the first time thanks to improved developments in tourism infrastructure. In addition to the easing of Covid-19-related regulations, the continued weakening of the Yen since 2022 has attracted tourists to the city, boosting hotel occupancy, to enjoy consumer experiences at very low prices.


The top 20 cities in Euromonitor’s Top 100 City Destinations Index 2023 

  1. Paris, France

  2. Dubai, United Arab Emirates

  3. Madrid, Spain

  4. Tokyo, Japan

  5. Amsterdam, the Netherlands

  6. Berlin, Germany

  7. Rome, Italy

  8. New York, United States of America

  9. Barcelona, Spain

  10.  London, United Kingdom

  11. Singapore, Singapore

  12. Munich, Germany

  13. Milan, Italy

  14. Seoul, South Korea

  15. Dublin, Ireland

  16. Osaka, Japan

  17. Hong Kong, Hong Kong SAR

  18. Vienna, Austria

  19. Los Angeles, United States of America

  20. Lisbon, Portugal

To see the full list, visit Top 100 City Destinations Index 2023

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