New business strategy, diversified source markets and stronger links to OTAs boosted performance
Headquartered in Dubai, Central Hotels & Resorts has announced a surge in revenue and occupancy rates with 9% growth in overall year-to-date revenue.
Abdulla Al Abdulla, COO, and group general manager, said: “The first half of 2023 has been a remarkable period for Central Hotels & Resorts, with substantial growth in revenue and occupancy rates. Our unwavering dedication to exceptional service and innovative strategies have paid off.”
The hotel's success can be attributed to several key factors including strengthening its relationships with OTA (online travel agency) channels and local/international travel agencies, resulting in the highest market share among competitors.
The group also launched online campaigns that have directly influenced revenue growth and improved the visibility of its hotels, and led more guests to book through online portals such as booking.com and Agoda. Online campaigns also led to increased customer engagement.
During this period, the hotel has witnessed a strong volume of guests from various markets, including KSA, the UK, France, Germany and the Commonwealth of Independent States (CIS).
Moreover, the Israeli market has emerged as a significant contributor to the performance of all Central Hotels & Resorts, one of Dubai’s top 10 incoming source markets.
During the period the group received numerous awards and recognition, including the Department of Economy and Tourism (DET) award for achieving the highest standard in hotel apartments based on online reviews. The Traveler Reviews Award 2023 was also given to Royal Central Hotel The Palm and First Central Hotel Suites.