Britain’s most popular tourist destinations

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According to research by travel insurance firm InsureMy, the Lake District is officially Britain’s most Instagram-friendly tourist attraction.

The study analysed hashtags on Instagram to establish the most famous destinations and attractions in Britain. 

The #lakedistrict hashtag was used in more than 4.9 million posts on Instagram. The vacation spot in Cumbria features an array of lakes and mountainous scenery, making it popular for hikers.

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The second most Instagram-friendly attraction is the London Eye Ferris wheel. There are currently more than 3.4 million posts using #londoneye on Instagram. 

Big Ben rounds out the top three, amassing more than 3.3 million hashtags on the platform for #bigben. The famous clock tower is a mainstay of the London skyline. 

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For travel agents planning UK itineraries for clients, here are the top 10 most Instagram-friendly tourist destinations in Britain:

1. Lake District
2. London Eye
3. Big Ben
4. Cotswolds 
5. Peak District
6. New Forest 
7. Buckingham Palace
8. Snowdonia
9. Dartmoor Park 
10. Isle of Skye

For more information, visit www.insuremy.co.uk