Increased focus on US and Canada will boost inbound leisure and MICE markets
Arabian Adventures has appointed Austria Dauber as account director to expand its meeting, incentives and events team in North America.
Arabian Adventures, part of the Emirates group, is expanding its team globally, including an increased focus on the US and Canada, as inbound travel to the UAE continues to grow.
Arabian Adventures offers city tours and desert safari experiences in Dubai, alongside cruise handling, but will now look to capitalise on the growing business traveller market.
Dauber said: “Working with the team of destination and events specialists at Arabian Adventures will allow me and our growing team to continue to educate the North America market on a dynamic and evolving part of the world.”
Originally from and currently based in New York, Austria brings five years of sales and marketing experience in the meetings and events industry to her new role, which has included international markets, such as Dubai.
Austria will be tasked with presenting the UAE as a world-class event destination, supporting Michelle Rust, director of sales for Arabian Adventures in North America.
Justine Thomas, director of Meetings, Incentives and Events for Arabian Adventures, said: “It’s an exciting time to work in the MICE sector, particularly between the destinations of the UAE and the Americas.
"With new accommodation options, venues, experiences and air routes opening, it’s only going to become smoother and ever-more tempting for global businesses to experience all that we can offer.”
For more information, please visit www.arabian-adventures.com