If demand continues for Celebrity Apex, another Edge-class ship could homeport in Southampton
Celebrity Cruises managing director and vice-president for the EMEA region Giles Hawke (pictured) has said he is “really pleased” with agents’ sales performance during wave, which is “exceeding 2023 levels”.
Hawke suggested a second Celebrity ship could homeport in the UK in the future on the basis of the strength of demand for Celebrity Apex from both the UK and international markets, and it's down to agents to continue selling to prove a second ship would be worth having.
“If we keep having the level of demand we have for Apex at the moment and we continue selling at our current prices, it would be great to have Apex or another Edge-class ship out of Southampton,” said Hawke.
“We are really seeing the strength of both UK and international demand for Apex, which gives us some ammunition to maybe have two ships out of the UK in the future. There is a lot of tonnage out of the UK at the moment so it’s important that any increase we have is linked to a better understanding of the product and maintaining our selling price.”
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