Hotel chain expands footprint as the largest international hotel company operating in the country
As inbound tourism markets from the Gulf to Türkiye increase, Wyndham Hotels & Resorts has surpassed a portfolio of more than 100 hotels in the country.
Wyndham celebrated its 100th hotel milestone with the addition of the 176-room new construction Days Hotel by Wyndham Istanbul Esenyurt (pictured), closely followed by the opening of Ramada by Wyndham Karapinar in Central Anatolia; Istanbul New Airport Hotel, Trademark Collection by Wyndham, and the upscale Wyndham Afyonkarahisar Thermal & Spa.
As the world's largest hotel franchising company, with approximately 9,100 hotels spanning more than 95 countries, Wyndham’s portfolio in Türkiye is its fifth largest market globally by hotel count. Hotels range from economy to upscale options.
The latest openings are part of Wyndham’s continued expansion plan in Türkiye. In 2022, Türkiye received over 51 million inbound visitors and is targeting 60 million in 2023. Almost 5 million arrived from the Gulf and Middle Eastern countries, with this figure expected to reach 6 million in 2023.
Beyond the affordability and manageable flight times of less than five hours from most GCC countries, Turkiye appeals to the GCC market due to its close cultural, historical and economic ties with the Middle East.
Market managing director Türkiye, Middle East and Africa, Wyndham Hotels & Resorts, Panos Loupasis, said: “Our milestone expansion in Türkiye not only reflects our commitment to this vibrant market but also underscores Wyndham’s strategic growth efforts across the wider region.
“As Türkiye continues to attract millions of visitors, including a rising number from neighbouring Gulf and Middle Eastern countries, our diverse portfolio of over 100 hotels spanning across 10 brands stands ready to welcome travellers from around the world. We see our market growth as an opportunity to bridge cultures and offer a gateway to the rich experiences that Türkiye has to offer.”
President EMEA, Wyndham Hotels & Resorts, Dimitris Manikis, added: “From culture-rich destinations to beautiful coastlines and buzzing cities, Türkiye has something to offer to every type of traveller. Surpassing the 100th hotel mark in the year the Republic of Türkiye celebrates its 100th anniversary makes this milestone even more special. Together with our talented team based in Istanbul, we remain committed to expanding our offerings and look forward to building on our success with our trusted hotel partners in one of the world’s most exciting destinations.”