Wego partners with Visit Valencia to...

Travel booking platform to develop tailored campaigns to entice Middle East tourists

Online travel marketplace Wego has teamed up with Visit Valencia to enhance the Spanish city’s visibility as a premier travel destination for Middle East markets.

Together with Valencia Tourism, and with the support of Tourspain, Wego will run tailored marketing campaigns, native content and travel packages designed to draw a wide variety of travellers to Valencia and highlight the destination's Arab heritage.

Wego will utilise its popular travel app to highlight Valencia's attractions, promoting the city’s rich historical landmarks, vibrant markets, beautiful beaches and famous festivals.

Valencia, Spain’s third largest city, is known for its mix of old and new, with ancient buildings standing alongside modern architecture. It's also the birthplace of paella. Visitors can enjoy a range of activities, from exploring the historic old town to relaxing on the Mediterranean coast.

Paella

Wego’s Chief Business Officer, Mamoun Hmedan said: "We are excited to join forces with Visit Valencia to introduce the charm and vibrancy of Valencia to our users. This partnership is set to boost tourism in Valencia and offer our users remarkable travel experiences.”

Visit Valencia Vice Deputy Director, Miguel Angel Pérez, added: “We are delighted to kick off this campaign with Wego and the support of Tourspain to promote Valencia, the European Green Capital.

“This campaign will not only showcase our Arab heritage but also invite travellers to experience the unique blend of tradition and innovation that defines our city. We look forward to welcoming travellers to explore all that our city has to offer."

For more information, visit www.wego.com

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