The tourism authority unveiled its debut showcase at ATM in the style of a luxurious villa
Visit Barbados, the official tourism authority of the Caribbean island country, is partnering with Dubai-based dnata Representation Services to launch a campaign to attract GCC travellers.
Barbados boasts more than 80 beaches, and its capital Bridgetown is a UNESCO World Heritage Site. The highlights of the island were on display at the Arabian Travel Market (ATM) 2023 in Dubai where the Visit Barbados stand echoed classic Bajan architecture.
Through each window of its ‘villa’, visitors could see curated imagery of island life, from ‘toes in the sand dining’ on the West Coast of Barbados, also known as its ‘Platinum Coast’, to surfing on its more rugged East Coast at the world-famous ‘Soup Bowl’, an iconic surf break in the small village of Bathsheba.
Barbados Minister of Tourism and International Transport Ian Gooding-Edghill commented: “For Barbados, the GCC represents a largely untapped source market. Travellers from this region have a high propensity to travel and are keen on exploring new destinations with sophisticated experiences, rich culture and adventurous activities.
"Barbados presents an alluring long-haul holiday destination, from our first-class resort and villa product, and our enviable position as the ‘Culinary Capital of the Caribbean’, to our wide range of fantastic experiences and excellent connectivity to the Middle East.”
Travellers from the GCC can connect to the Caribbean island of Barbados via key gateways in London, New York City, Toronto, Amsterdam and Panama City.
Dnata head of Representation Services Rakhi Purohit added: “Barbados has a wealth of fantastic hotels, from boutique luxury properties along the West Coast, to five-star all-inclusive options on the South Coast. Incredible luxury villas also span the length and breadth of the island.
"Working with Dnata Representation Services, Barbados was promoted at ATM Dubai to the travel and tourism industry as a high-value, sophisticated and multi-faceted destination with a focus on the island's impressive luxury accommodation product, fabulous gastronomic scene, and its wide range of unique activities and attractions, from Barbados Sailing Week to eco-adventure experiences at Harrison's Cave.”
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