The DMC has inaugurated bases in Shanghai and Guangzhou
Visit Bahrain has inaugurated two representative offices in China's Shanghai and Guangzhou.
The move aims to drive growth from the country both in terms of visitor expenditure and the number of annual travellers.
The new offices will build on Visit Bahrain’s established network of representatives in Europe and aim to deliver promotional services and bolster awareness of its tourist destinations.
Visit Bahrain has appointed Ning-sun as the manager for its Shanghai office and Anthony Wang as the manager for its Guangzhou office.
Visit Bahrain CEO Ali Amralla said: "China not only stands as one of the largest origins of outbound tourists but also ranks among the world's primary destination countries, attracting a staggering 141.2 million tourists from across the globe in a single year.
“This compelling dynamic underscores the imperative to prioritise China as a forefront target in our tourism strategies.”
Amralla added: "With the launch of direct flights between Bahrain and Shanghai/Guangzhou and a surge in Chinese investment projects, the Chinese tourism market holds great significance for Bahrain. Chinese tourist numbers have doubled, especially in business, holidays, conferences and exhibitions.
“Notably, Bahrain experienced the highest per-trip spending from Chinese tourists, attracting around 2.2 million visitors from the Gulf Cooperation Council countries this year. These tourists have contributed an estimated $3.48 billion to Bahrain's travel and tourism sector."
Visit Bahrain aims to attract Chinese tourist groups by offering promotional deals, tailored travel packages and organising tours and excursions to cater to their specific preferences.
For more information, visit www.visitbahrain.bh