Ultima Collection names new CEO

Petar Krstic will spearhead the brand’s expansion

Ultima Collection has announced the appointment of a new leadership team.

Effective this month, newly appointed chief executive officer Petar Krstic will lead Ultima Collection’s growth and development.

Before taking on the role of CEO at Ultima Collection, Krstic held a diverse range of leadership positions, with the last six years spent with Aman in Africa, Asia, Europe and the US.

Most recently he led the opening of the highly anticipated Aman New York, and has also held leadership positions with Rosewood Hotels & Resorts, Relais & Châteaux and Mandarin Oriental.

Krstic said: “Ultima Collection answers the needs of today’s affluent traveller, fulfilling the desire for shared experiences with friends and family, for ease and total privacy. We own and operate all of our properties, which gives us the opportunity to have total control over the quality and guest experience.

“I look forward to further consolidating this unique positioning and realising our ambitious growth plans together with our incredible team."

Ultima Collection‘s portfolio includes 48 residences, chalets, private villas and luxury hotels spread across 11 destinations in Switzerland, France and Greece.

The brand has also announced the addition of three properties across Switzerland. Set to open in 2024 and 2025, Ultima Geneva Quai Wilson, Ultima Gstaad Promenadeand Ultima Cologny will further solidify the collection’s presence in the country.

For more information, visit www.ultimacollection.com/en

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