Uber rolls out boat services in tourist hotspots

Uber rolls out boat services in tourist hotspots

Luxury yachts and boat rides in Greece, Italy and Ibiza can be booked via the app

Transport giant Uber has a new service. It’s inviting summer travellers to get on board this season, quite literally, by rolling out a series of boat services in some of Europe’s most popular tourist hubs, including Venice, Greece and Paris.

The nautical experiences will include the most luxurious mode of transport ever to launch on its app. 

Following Uber’s launch in Ibiza last year, Uber Yacht will arrive on the shores of the Balearic party capital in August, giving customers "an affordable way to travel in style". 

Uber Yacht

Ibiza Services
In a world first, this product will allow holidaymakers to pre-book a private yacht for the day directly via the Uber app. Departing from Ibiza Town Marina every day at 12pm, Uber Yacht will offer groups of up to eight people the opportunity to sail around the white isle in a luxurious Sunseeker Yacht for US$214 per head.

Uber Yacht can be pre-booked via Uber Reserve in Ibiza from 26 July 2024 and a minimum of 24 hours in advance, with sailing available throughout August. Each eight-hour trip comes with a personal skipper, a bottle of champagne and artisan snacks. Transfers to and from the yacht from anywhere on the small island are also included.

Italy Services
In addition, Uber is launching its water transport service in Italy’s most popular aquatic city, Venice. Customers can use the app to summon a ‘Limo Boat’ on-demand to get around the Venetian Lagoon. Priced from US$128 per trip, the boat service can accommodate up to six people per trip and will be available for bookings between 8am and 8pm daily.

Greece Services
Later in July, Uber Boat in Greece will expand from Mykonos to Athens, Corfu and Santorini. Those visiting Paris can jump aboard an all-electric boat to enjoy an Uber Cruise, a free one-hour private tour down the river Seine with their friends or family.

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These new travel products are launching in response to rising demand for Uber’s services in tourist hotspots around Europe. Data from summer 2023, shows demand from international customers for Uber’s mobility services increased by up to 55% in Greece and Spain. 

Anabel Diaz, Vice President, EMEA, Mobility at Uber, said: “At Uber we want to give our customers the opportunity to go anywhere, wherever they are travelling. This summer we are adding a series of bucket-list worthy nautical experiences to the Uber app in some of Europe’s hottest destinations, helping holidaymakers make the most of their trip on the high seas. 

“Whether it’s sailing around Ibiza in your own private yacht or experiencing the Venetian Lagoon by boat, we’re thrilled to add some Uber magic to our customers' holidays this summer.”

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