Group plans to enter the CIS and Eastern European markets
UAE-based Central Hotels & Resorts has revealed its goals for 2024, projecting 3.5% overall growth in both revenue and occupancy.
Building on its positive performance in 2023, Central Hotels & Resorts is set to embark on a strategic expansion into key international markets.
The upcoming year will see the brand focus on capturing the burgeoning travel markets of the Commonwealth of Independent States (CIS) and East Europe. Additionally, Central Hotels & Resorts aims to make substantial inroads into China and Central Asia.
Central Hotels and Resorts chief operating officer and group general manager Abdulla Al Abdulla said: "As we set our sights on 2024, Central Hotels & Resorts is poised for a year of unprecedented growth and strategic expansion. The positive indicators from 2023, coupled with our targeted approach to key international markets, position us for success in the evolving landscape of global hospitality.”
In 2023, Central Hotels & Resorts recorded a surge in December occupancy rates, rising from 91% to 94%, accompanied by an 11% boost in revenue during the same period.
Throughout the holiday season, a well-balanced distribution of guests coming from various channels, including online platforms and the travel trade and contributed to the brand's success.
The peak month for occupancy in 2023 was November, boasting a 98% occupancy rate.
For more information, visit www.central-hotels.com