UAE most preferred international...

Global Hotel Alliance reports double-digit revenue and room nights growth across portfolio

The world’s largest alliance of independent hotel brands, Global Hotel Alliance (GHA), has reported robust results across all key performance areas this year, including growth in hotel revenues, room nights, Global Hotel Alliance (GHA) Discovery membership enrolments and redemptions of the loyalty programme’s Discovery Dollars (D$).

The UAE is the most preferred international destination for Global Hotel Alliance's GHA Discovery members when measured by room revenue in H1 2024, with Italy, the UK and Russia as its top feeder markets. Singapore is the second most popular destination, driven by members in China and Australia.

Driven by the growing number of travel-hungry GHA Discovery loyalty programme members, room nights surged 13.4% in Q2, with H1 growth of 17.3% compared to 2023. At the same time, room revenue shot up 10% in Q2 versus Q2 2023. Total H1 room revenues reached US$1.3 billion compared to US$1.1 billion in H1 2023.

In terms of feeder markets for international stays, the UK and US continue to dominate. GHA Discovery members in the US delivered more total room revenue than any other market (US$110 million), while UK members generated the second highest total room revenue (US$69 million).

GHA Discovery enrolment grew by 19.5% year-on-year, with total membership hitting a record high of more than 27 million by the end of H1 2024.

GHA direct website and app bookings increased by 40% versus H1 2023, with average spend per member reported as 57% higher on GHA Discovery’s direct channels compared to third-party channels. These results show that GHA hotels are receiving incremental revenue from GHA Discovery members earning programme currency D$ at one property and redeeming it on stays at other member hotels.

GHA CEO Chris Hartley

GHA Chief Executive Officer, Chris Hartley, said: "Our stellar H1 numbers reflect the huge demand for leisure travel and the strength of our expanding portfolio. We are now entering a phase of sustained growth, buoyed by our unique multi-brand loyalty programme that continues to diversify its offering of new hotels and destinations.

“This performance also demonstrates the value we bring to our hotel brands and the strong engagement of our loyal members. We look forward to building on this momentum as we move into the second half of the year with July and August already looking strong.”

For more information, visit www.globalhotelalliance.com

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