The hospitality collective includes 800 hotels across 40 brands in 100 countries
The Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, is on track for a record year with 2023 room revenues, room nights and total domestic and international stays year-to-date (YTD) all consistently higher than its previous best year, 2019.
Robust Q3 results are proving a major contributor to GHA’s 2023 gains, with hotel revenues 41% higher than in Q3 2022 and room nights up 31% year-on-year for Q3.
The total revenue in 2023 YTD has hit US$1.7 billion, which is 101% higher than in 2022 YTD.
With new GHA Discovery enrolments surging 46% in Q3 versus Q3 2022, the programme reached a major milestone, with total membership topping the 25 million mark during the period.
GHA CEO Chris Hartley said: “It’s been a remarkable year for GHA, with all key performance indicators peaking in Q3. This unbridled appetite for travel, combined with more than 21 new properties across 14 brands joining GHA since the start of the year, has made our loyalty programme even more compelling."
The top three countries driving 2023 room revenue gains YTD are Spain, Thailand and Italy, with Singapore and the UAE coming in a close fourth and fifth, reflecting the portfolio strength and popularity of GHA hotel brand properties in these markets.