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Travel Counsellors breaks global sales record in January

Travel Counsellors breaks global sales record in January

The home-working travel group's sales exceeded US$9 million in one day

In January 2024, Travel Counsellors achieved its biggest-ever booking on its best-ever sales day, during the best-ever week of sales in the company’s history.

The record-breaking treble came on Friday 12 January, as the home-working group totalled sales of US$9.6, marking the first time it had exceeded US$8.9 in one day. Among the sales was an individual booking of more than US$1.5 million. 

This topped the previous best sales day record of US$8.2 million, set during the peaks period on the final day of January in 2023.

The record-breaking sales day came in a week where Travel Counsellors agents made a record-breaking 8,814 individual bookings, grossing US$39.5 total weekly sales – also the biggest in company history.

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Global sales director at Travel Counsellors Jim Eastwood (pictured) said: “We are so delighted that so many leisure customers and corporate clients place their trust in our amazing travel counsellors to book their travel.

“Of course, it’s much more than a booking; our travel counsellors provide a level of care and flexibility that results not only in great sales but in lasting relationships. Blue Monday certainly has seemed to create added urgency as customers and clients eagerly booked their travel plans beforehand.

“We are a global community of travel entrepreneurs, support team colleagues and valued supplier partners who are all working tirelessly to get each and every booking over the line.”


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