Tourism Cares celebrates anniversary with release of 'meaningful travel map'

Tourism Cares celebrates anniversary with release of 'meaningful travel map'

The resource for sustainable travel experiences aims to serve growing demand from agents and travellers

The US-based non-profit organisation Tourism Cares has launched its new Tourism Cares Meaningful Travel Map to mark its 20th anniversary. 

The tool helps the travel trade and sustainably minded visitors to the US and beyond to easily source authentic, community-led experiences, products, services, accommodation and tours that can be added to itineraries, creating a competitive advantage to the growing consumer demand for responsible travel. 

Currently, the Tourism Cares Meaningful Travel Map contains more than 150 vetted sustainable experiences placed throughout the United States, Canada, Puerto Rico, Colombia and Jordan. 

Tourism Cares partner destinations that have committed to participate include: Destination Greater Victoria, Explore Asheville, Jordan Tourism Board, NYC Tourism + Conventions, Panama Tourism Authority, ProColombia, Providence Warwick Convention and Visitors Bureau, and Willamette Valley Visitors Association.


“At Tourism Cares, we consider ourselves a pioneer in the meaningful travel movement – driving the industry to conduct business in a way that directly benefits host communities, protects cultural and environmental assets, and engages guests in a deeper, more responsible way,” shared Greg Takehara, CEO of Tourism Cares. 

The map is free to use for any industry professional and can be easily accessed via the Tourism Cares website. 

Destinations that participate in the Meaningful Travel Map will also benefit from Tourism Cares’ membership programme, which provides one-on-one consulting opportunities, professional development resources, access to educational programmes and networking opportunities with more than 160 likeminded business owners in the travel trade.

For more information, visit

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