The Ascott Limited to grow Lyf hotel...

The brand is currently present in 21 cities across the world

The Ascott Limited, a member of global real estate investment company CapitaLand Investment, has announced the expansion of its Lyf (pronounced ‘life’) hotel brand with eight new signings.

With the new properties, the company will add almost 1,500 units to its portfolio.

Scheduled to open over the next four years, the hotels include: Lyf Bugis Singapore; Lyf Brickfields Kuala Lumpur and Lyf Georgetown Penang in Malaysia; Lyf Canggu Bali in Indonesia; Lyf on Sussex Sydney in Australia; Lyf Shibuya Tokyo in Japan; Lyf Frankfurt in Germany, and an additional property in Shanghai, China.

Ascott and CLI Lodging CEO Kevin Goh said: “Lyf was first created for the next-generation traveller and has gained strong traction since its debut with Lyf Funan Singapore in 2019. There is tremendous potential for us to further scale Lyf across more hospitality asset classes, whether as a full-service hotel or resort, especially with the growth pace we have seen over the year.”

Ascott saw a record number of Lyf property openings in 2023, almost doubling that of 2022. These include Lyf Schönbrunn Vienna in Austria most recently, which marked the debut of the brand in Europe, as well as Lyf Dayanta Xi’an in China, Lyf Ginza Tokyo in Japan, Lyf Chinatown Kuala Lumpur in Malaysia and Lyf Malate Manila in the Philippines.

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With more than 30 Lyf properties both in operation and under development, Ascott will bring Lyf to even more destinations in the year ahead, as it works towards its target of 150 properties with more than 30,000 units by 2030.

For more information, visit www.discoverasr.com/en/lyf