News to partner with WebEngage on digital transformation to partner with WebEngage on digital transformation

The move will allow the travel platform to hyper-personalise customer engagement’s B2A (business to agents) global travel distribution platform has unveiled a new strategic partnership with WebEngage’s to consolidate data and improve marketing.

TBO said it would benefit from WebEngage’s automation and AI-ML tools, journey designers and personalisation engines to “empower travel agents to serve their customers effectively”. 

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TBO’s B2A platform offers agent support and acceptance of more than 55 currencies, allowing it to expand to 120 countries globally. co-founder and managing director Gaurav Bhatnagar said: “Travel distribution platforms such as ours are ripe for technological adoption aimed at higher conversions and insights-led engagement.

“A marketing-automation innovator of WebEngage’s calibre as a solutions provider complements the scale of our operations and aspirations. The partnership will enable us to deliver personalised services to our agents and partners and, through them, a multitude of travellers across the globe.” 


WebEngage co-founder and CEO Avlesh Singh added: “The next phase of B2B growth will hinge on superior customer experiences. Therefore, in tourism distribution, a unified view of agents, dynamic segmentation, and the ability to automate and orchestrate cross-channel communications at scale will constitute a competitive edge. Our partnership with TBO is built on that objective.”

WebEngage has built a portfolio of more than 800 client companies globally.

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