The partnership will span two years and multiple events from November 2023 to September 2025
The Saudi Tourism Authority (STA) has announced that it will partner with RX Global to become the first global travel partner of the World Travel Market (WTM) trade show events.
The partnership will cover the global remit of the WTM events, including WTM London, WTM Africa, WTM Latin America and Arabian Travel Market.
This year, the STA led the largest-ever Saudi tourism delegation with more than 75 stakeholders in attendance – a 48% increase from last year.
STA CEO Fahd Hamidaddin said: “This partnership will highlight Saudi’s progress at WTM London and inspire more visits to Saudi through a series of engaging promotional activities at WTM events.
"Trade shows form a key part of our strategy of engaging with international trade partners – making the WTM sponsorship a perfect partnership for growth.”
WTM portfolio director Vasyl Zhygalo added: “We’re pleased to welcome Saudi as the first-ever WTM Global Travel Partner, building on the successes of the partnership with WTM London in 2021 and 2022.
"Saudi has ambitious targets to grow its tourism sector and our shows offer an unparalleled opportunity for Saudi to share its diverse range of tourism offerings and investment opportunities with key trade buyers and media from around the world.”
For more information, visit www.sta.gov.sa/en/home