Seera’s gross booking value increases by 108%

Seera’s gross booking value increases by 108%

Seera Group reports strong growth in Q2 2022

Seera Group, a provider of diverse travel and tourism services in the Middle East, has reported an impressive financial quarter post-pandemic.

The growth in demand for services across inbound, outbound and domestic tourism sectors fuelled an increase in Seera’s gross booking value (GBV) to SAR 2.5 billion in Q2 (April to June) 2022 – an increase of 108% compared to SAR 1.2 billion in Q2 2021. 

During the first six months of 2022, Seera achieved a GBV of SAR 4.1 billion, an increase of 105% compared to SAR 2 billion in the same period of 2021.

Almosafer, Seera’s travel business, reported a 89% growth in GBV to SAR 1.7 billion in Q2 2022, up from SAR 0.9 billion in Q2 2021. 

Almosafer’s consumer travel unit achieved its highest ever quarterly GBV of SAR 1.1 billion in Q2 2022, an increase of 175% compared to SAR 0.4 billion in Q2 2021. 

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In June 2022, Almosafer recorded the highest levels of consumer travel bookings in its history, exceeding pre-pandemic levels in June 2019 by 27% with a GBV of over SAR 500 million. Almosafer’s consumer travel segment is on track to achieve SAR 4 billion GBV by the end of 2022.

The high levels of consumer bookings reflect the strong demand for international and domestic travel, especially during the summer season across the company’s booking platforms. 

The most popular outbound destination during summer were: London, UK; Paris, France; Thailand and Turkey.


Discover Saudi, Seera’s integrated destination management company (DMC), recorded a GBV of SAR 24 million in Q2 2022, an increase of 50% compared to the same period in 2021. 

Demand for inbound tourism to Saudi Arabia has witnessed unprecedented growth with the reinstatement of visa on arrival options for UK nationals, US nationals and Schengen visa holders.

Commenting on the announcement, Seera Group CEO Majed Alnefaie said: “This is yet another strong quarter for Seera Group with growth across all our business units. We reported a very positive summer booking season and the demand for travel remains strong led by the Saudi leadership’s focus on promoting the tourism sector as a key contributor to the economy. 

"We will continue to meet the growing demand and ensure our customers receive the best possible travel products and services from Seera Group, while creating added value for the Saudi economy.”

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