Saudi’s Red Sea Global announces WTTC partnership

The relationship recognises the role RSG is playing in regenerative tourism development

Red Sea Global (RSG), the developer behind two of Saudi Arabia’s regenerative tourism destinations, The Red Sea and Amaala, is now a destination partner of the World Travel & Tourism Council (WTTC).

The WTTC promotes sustainable growth for the sector, working closely with governments and international institutions to create job opportunities, drive exports, and generate prosperity. RSG will work with the organisation to highlight the potential of responsible travel and regenerative tourism.

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Red Sea Global group head of global brand and marketing Tracy Lanza said: “This year we are welcoming our first guests to The Red Sea destination. At both The Red Sea and Amaala, we have chosen to go beyond sustainability and seek to make a positive, regenerative impact on the environment and on society.”

Other WTTC destination partners include DGDA, NEOM and AlUla, as well as Atout France, Brand USA, Visit California, Puerto Rico Tourism Company, Visit Rwanda and Turespana.

WTTC president and CEO Julia Simpson said: “Red Sea Global's commitment to uplifting communities, driving economies and preserving our environment aligns seamlessly with the ethos of WTTC.

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“Together, we shall pioneer a path where innovation, responsibility and prosperity converge, creating destinations that not only inspire but actively enrich the lives of all stakeholders.”

The Red Sea and Amaala destinations are expected to generate 120,000 jobs and receive up to 1.5 million tourists annually.

For more information, visit www.redseaglobal.com