Saudia unveils entertainment system and B2B solution at ATM

Saudia unveils entertainment system and B2B solution at ATM

The airline has marked its participation with two announcements

Saudi Arabian Airlines (Saudia) has revealed a new in-flight entertainment (IFE) system, Beyond, and a rebranded business division specialising in B2B travel solutions for corporate, agency & MICE clients.

The announcements were made during Arabian Travel Market (ATM) 2022, which started yesterday, 9 May, at the Dubai World Trade Centre.

The new IFE system will offer over 5,000 hours of HD content, including Western and Eastern films and TV shows, as well as a library of e-books, weather reports, shopping, meal ordering, flight information and agenda timeline.

Beyond also claims to feature the largest Islamic content in the skies with guests notified of prayer times throughout the journey. A distinct Kid Mode allows younger guests to enjoy a selection of their favourite cartoons, movies, and games.

Saudia VP Marketing & Product Management Essam Akhonbay said: “We’ve never stopped improving our product. The new IFE will further transform Saudia’s onboard experience. The success of Saudia’s IFE investments and strategy is demonstrated by the loyalty and positive feedback from our guests across all cabin classes. We are delighted to showcase our new IFE with visitors at the ATM.”

The system will be implemented gradually across the Saudia fleet by the end of this year.


In addition to the IFE, Saudia Business’ new account management department will streamline the booking process and support corporate travel through a “seamless” online platform with multiple functions and tools to serve the airline’s clients.

Saudia Business will offer new incentives exclusively for corporate clients through Saudia Business Loyalty. This rewards programme allows for the redemption of points with every booking and spend.

Saudia vice president of sales Hazem Sonbol said: “This is not just a new service department; it is an extension to the Saudia brand, a show of dedication to pursuing excellence. Saudia Business respects our guests’ time and understands the corporate standard with a service that will live up to it. We are looking forward to serving our business partners and taking care of their travel needs through Saudia Business.”

The Saudia stand is located in Hall 4 stand number ME4310 at the Arabian Travel Market.

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