Saudi Arabian airline Saudia reveals new brand identity

Saudi Arabian airline Saudia reveals new brand identity

The airline is marking its national identity and growth from one aircraft to more than 140

Saudi Arabian Airlines (Saudia) has unveiled its new visual identity, reflecting its commitment to modernisation while leaning into the evolving Saudi identity. 

The official presentation of Saudia's new identity took place at the airlines' headquarters and was attended by dignitaries, government and private sector officials, aviation experts and the media.

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Saudia's new identity represents a stronger connection with the Kingdom of Saudi Arabia, characterised by three distinct colours. Green embodies the pride and honour of the national flag, represented by the palm tree; blue symbolises the Saudi's seas and skies and sandy brown signifies its deep-rooted connection to Saudi heritage.

The airline is celebrating a new era from its humble beginnings with a single aircraft to a fleet of more than 140 planes, connecting regions within Saudi and now serving more than 100 destinations across four continents. 

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