Saudi Arabia increases 2030 visitor target to 150 million

Saudi Arabia increases 2030 visitor target to 150 million

The kingdom aims to increase the contribution of its tourism sector to 10% of national GDP by 2030

According to research conducted by Oxford Economics on behalf of ICAEW, Saudi Arabia is on course to welcome an estimated 30 million overnight tourists this year.

Delegates from around the world are preparing to capitalise on this momentum and explore opportunities within the kingdom’s thriving tourism sector at Arabian Travel Market (ATM) 2024, which will take place at Dubai World Trade Centre (DWTC) from Monday 6 to Thursday 9 May.

Last year, Saudi Arabia’s government revised its combined domestic and international 2030 visitor target upwards from the previous 100 million to 150 million. Amid sustained investment in its tourism, hospitality and leisure segments, as well as a slew of ambitious gigaprojects.

Representing almost a 50% increase in KSA exhibitor participation, ATM 2024 will host a selection of high-profile exhibitors from Saudi Arabia, including Saudia, flynas, NEOM, Dur Hospitality, AMSA Hospitality and the Royal Commission for AlUla. 

First-time exhibitors will comprise almost 17% of the total Saudi participation, which includes Cruise Saudi, Tabuk Investment and Tourism Co., Al Badiah Transportation, Sixth Gulf and Fairmont Mekka Clock Tower, among others. 

ATM sets new record with 40,000 attendees
ATM's travel tech exhibitor section sees 55% growth
GCC visitor numbers increase from key source markets

KSA will represent a key focus for attendees as policymakers, industry leaders and travel professionals from around the world share insights, forge new relationships and showcase cutting-edge innovations with the potential to drive further growth within this burgeoning tourism market.

Arabian Travel Market exhibition director Danielle Curtis said: “We plan to shine a spotlight on this exciting market at ATM 2024 with a dedicated Saudi Village, which will be highlighted on the exhibition floor and will consist of a full showcase of Saudi products. With significant interest in this market, there will be a range of panel discussions that will enable attendees to identify and capitalise on new opportunities in the Kingdom.”

Data released by Saudi Arabia’s Ministry of Tourism highlights a surge in inbound visitors in the first half of 2023. The Kingdom welcomed 14.6 million tourists during this period, representing a 142% year-on-year increase. 

More than 40,000 travel trade professionals, including 30,000 visitors, attended the 30th edition of ATM in May 2023, setting a new show record. 

For more information, visit 


Share article

View Comments