A tree will be planted for each room booked across the group during the event
Rove Hotels has unveiled a sustainability initiative in the lead-up to COP28 UAE, a global event dedicated to transformative climate action scheduled to take place in Dubai from 30 November to 12 December.
Rove Hotels has committed to planting at least 28,000 trees by the end of the year, with a tree being planted for each room booked during the COP28 period.
With almost 3,500 hotel rooms across the city and the only hotel at the COP28 site, Rove Expo 2020, the homegrown brand is expected to host many summit attendees.
Rove Hotels is a member of the Sustainable Hospitality Alliance and says it is the first hotel group with all properties meeting Dubai Tourism's stringent sustainability criteria.
To ensure the initiative's success and credibility, Rove Hotels said it would carry out the tree-planting with Eden Reforestation Projects, an NGO that collaborates with local communities to plant trees on a massive scale.
Rove Hotels COO Paul Bridger said: "We are thrilled to announce this initiative in which we will plant at least 28,000 trees by the end of the year. This project reflects our determination to impact the environment and support the UAE’s efforts positively. By planting trees for every booking, we aim to inspire others to join us in the fight against climate change."
For more information, visit www.rovehotels.com