Rove Hotels pledges to surpass 10,000...

The group recently launched Rove Home residences

UAE-based Rove Hotels has committed to a target of 10,000 rooms in operation or under development in the next five years.

Rove Hotels currently has more than 3,400 operational hotel rooms across its properties. The brand aims to combine sustainability, innovation and local art into its spaces that resonate with modern travellers.

With this expansion strategy, led by the newly appointed group director of development, Alban Mabille, the Rove brand is set to weave its narrative into the fabric of more regional urban destinations.

Rove Hotels chief operating officer Paul Bridger said: "In this exciting new phase of Rove's journey, we’re looking forward to taking our unique lifestyle hospitality concept to new destinations.

"As a homegrown brand, we're thrilled to see the tremendous growth in tourism that the region is experiencing, and we believe that Rove Hotels can play an important role in providing accessible quality accommodation options for travellers.”

Beyond the hotel expansion plans, Rove Hotels recently announced its two first branded residence projects, Rove Home Aljada and Rove Home in Downtown Dubai, which both sold out.

For more information, visit www.rovehotels.com