Reese Witherspoon's hotel book club...

Activation is currently running at Sheraton Grand London Park Lane with plans to come to Dubai

The UK's Sheraton Grand London Park Lane has launched Reese’s Book Club x Sheraton Lobby Library, the third global instalment of an exclusive partnership between Sheraton Hotels & Resorts and Reese’s Book Club.

Founded by actress Reese Witherspoon, her book club aims to create deeper connections between books, authors and readers, and the hotel-based collaboration serves as a cornerstone of the Gatherings by Sheraton programme, which features weekly experiences aimed at connecting international guests with locals.

As the first edition of Reese’s Book Club in the hotel group's EMEA (Europe, Middle East and Africa) portfolio, the collaboration is intended to attract inbound markets from the region to the UK this spring.

Sheraton Grand London Park Lane will host its pop-up library between now and 6 April 2024. As part of the experience, guests can discover Reese's Book Club back catalogue to read in the library or purchase to take home.

Throughout the month-long installation, the hotel will also host a series of gatherings, including the signature 'Beyond the Page' speaker event, which will see an evening with best-selling British author Lucy Foley talking about her new book, The Midnight Feast, taking place on 25 March.

More book club collaborations will pop up across Europe, the Middle East and Africa, including at Sheraton Grand Krakow, Sheraton Grand Hotel Dubai, Sheraton Brussels Airport Hotel and Sheraton Frankfurt Airport Hotel and Conference Center.

The Reese’s Book Club x Sheraton Lobby Library activation debuted at Sheraton Grand Los Angeles in October 2023 and then appeared at Sheraton Centre Toronto in January 2024, bringing hundreds of guests and locals together through a shared love of reading.

Sheraton Grand London Park Lane general manager Justin Pinchbeck said: “Sheraton Grand London Park Lane has a long history of bringing people together in the heart of Mayfair. We’re delighted to be part of this collaboration with Reese’s Book Club, the Internet’s biggest book club, and bring our communities together through a shared love of reading.”

To learn more, visit https://sheraton.marriott.com/reesesbookclub/

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