The agreement was signed at World Travel Market London
The UAE's Ras Al Khaimah Tourism Development Authority (RAKTDA) and Oman Tourism Development Company (OMRAN Group) have signed a Memorandum of Understanding to initiate cross-destination tourism promotions.
The agreement was signed at WTM London by Raki Phillips, chief executive officer of RAKTDA, and Hashil Obaid Al Mahrouqi, chief executive officer of OMRAN Group (pictured).
The agreement will see leaders of both organisations work together to create opportunities for travellers to visit both Ras Al Khaimah in the UAE and Oman's Musandam Peninsula in a single trip.
The partnership between the destinations is a natural fit, with just a 90-minute drive between them and a shared mountain range, the majestic Hajar mountains.
Phillips said: “This first of its kind agreement is built upon a formidable synergy between Ras Al Khaimah and the neighbouring Musandam Governorate. We look forward to working together with OMRAN on cross-destination promotions which will not only showcase each of our destinations’ distinct tourism offerings, but also raise awareness among international visitors about the wide range of tourism attractions in the Middle East.”
Al Mahrouqi added: "It gives us great pleasure to partner with the Ras Al Khaimah Tourism Development Authority. This MoU underscores the pivotal role tourism authorities play in championing natural assets and cultural heritage. Through our joint efforts, we aim to craft distinctive and innovative experiences for global travellers, further enhancing the allure of our region."