Palladium Hotel Group to introduce...

Group is seeking investors and real estate that align with the brand

Palladium Hotel Group is set to charter new territories following its agreement with Hard Rock International to operate hotels under Hard Rock Hotels and Reverb Hotels in Saudi Arabia.

The group is actively seeking investors and real estate partners with properties that align with the Hard Rock International brand’s bold, lifestyle-focused appeal.

Palladium Hotel Group’s portfolio spans more than 40 hotels and 13,000 rooms across seven countries, managed under 10 brands, including TRS Hotels, Ushuaïa Unexpected Hotels and Bless Collection Hotels.

The collaboration builds on a decade-long relationship, with Palladium Hotel Group already managing three Hard Rock Hotels in Spain’s Ibiza, Tenerife and Marbella.

Jesús Sobrino, CEO of Palladium Hotel Group said: “Aligning with Saudi Arabia’s Vision 2030, we see great potential in bringing our expertise in hospitality management to this dynamic market, adding value through innovation and authenticity.”

Carlos Ortega, Corporate Global Development Senior Director of Palladium Hotel Group added: “Our strategic expansion plans focus on bringing world-class hospitality to new markets, supported by our exclusive rights to implement the Hard Rock Hotels brand in the region.

“This initiative allows us to collaborate with hotel owners and investment partners seeking a management company and lifestyle brand that aligns with their vision. With our proven expertise in operating high-end hotels, we are uniquely positioned to bring dynamic growth opportunities to the Kingdom.”

Major cultural and sporting events in Saudi Arabia have resulted in a surge in hotel developments, with more than 300 projects reshaping areas like the Red Sea, Riyadh, and Jeddah.

For more information, visit www.palladiumhotelgroup.com, www.hotel.hardrock.com and www.reverb.hardrock.com

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