Nikki Beach Hospitality Group launches summer pop-up in Baku, Azerbaijan

Nikki Beach Hospitality Group launches summer pop-up in Baku, Azerbaijan

Tourists to get a taste of what’s to come when brand's resort and beach club opens in 2025

Global luxury lifestyle hospitality company Nikki Beach is launching a new pop-up beach club in the Azerbaijan capital of Baku.

Set to open in "early July 2024", the pop-up will be situated on the coast of the Caspian Sea where the brand’s permanent resort and beach club will open in 2025, as a part of a Sea Breeze complex owned by Baku-born billionaire singer Emin Agalarov.

The Nikki Beach pop-up will operate until mid-September 2024, aligning with the dates of the Azerbaijan Grand Prix.

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The beach club house a restaurant with indoor and outdoor seating, a wine cellar, a pool surrounded by daybeds, and an outdoor bar and lounge areas.

Summer programming for the pop-up, located 20 minutes from downtown Baku and 15 minutes from the airport, will include a signature White Party in July to kick off the summer season; the brand's Amazing Sundays event; live music on weekends, and special events throughout six-day Dream Fest musical event and the Azerbaijan Grand Prix.

Lucia Penrod, co-founder, owner and Chief Executive Officer of Nikki Beach Hospitality Group, said: "This pop-up beach club not only introduces our unique lifestyle to a new audience but also sets the foundation for our future full-service resort within the innovative Sea Breeze community."

Emin Agalarov added: “We’re elevating tourism development in Azerbaijan to new heights and are fully prepared and committed to meeting our partners' expectations. With ambitious development plans on the horizon, our guests and residents can look forward to a host of exciting experiences. We're thrilled to begin this journey with the launch of the beach club pop-up in July.”

The forthcoming resort will offer six overwater bungalows, 49 beach villas with private pools, and approximately 90 rooms and suites and three signature restaurants: Café Nikki, Escape, and Soul Lounge. 

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