The campaign features a brand film, and an itinerary of in-hotel experiences and excursions
Shangri-La has released its new 'Find Your Shangri-La' global campaign centred on a film that highlights the hotel group's commitment to providing guests with unforgettable experiences through unexpected moments of personalised service.
Speaking about the campaign, Shangri-La chairman Hui Kuok said: "At Shangri-La, we understand that each guest has a unique version of what it means to 'Find Your Shangri-La'. The new brand film captures the unique way in which we delight our guests with special moments and treats through our warm, authentic hospitality."
The film was developed in partnership with Grammy award-winning director Dave Meyers, who said: "Making this film has been a wonderful and inspiring experience for me to explore what 'Shangri-La' means to modern travellers. Shangri-La is more than a physical place. It's a state of mind, a magical world that you can get lost in. "
To encourage guests to find their Shangri-La, hotels across the group are offering an array of local experiences to unveil hidden cultural gems exclusive to their destinations.
For example, Shangri-La The Bosphorus, Istanbul is home to Istanbul's first Baklava Butler who expertly prepares traditional Baklava in a private setting. Guests in Istanbul can also cruise down The Bosphorus in a luxury yacht and try their hand at Ebru marble art in a painting studio in Kadıköy.
Shangri-La Al Husn, Muscat offers Oman's first Frankincense Butler, who can take guests on a journey into the traditions of Omani culture. This includes a traditional welcome with Frankincense incense, local dates and coffee followed by a private tour of the resort's Frankincense garden with the resident Frankincense expert.
Shangri-La has also curated an exclusive 'Find Your Shangri-La' menus inspired by Chinese and regional Asian cuisines, available until 13 August 2023 at select hotels across the group.
For more information, visit www.shangri-la.com