Mandarin Oriental reveals 10-year...

Strategy builds on group’s ‘dual Asian heritage’

Mandarin Oriental Hotel Group plans to build on its Asian heritage over the next decade, according to its new brand-led, guest-centric vision and accelerated growth strategy.

Mandarin Oriental’s heritage is what propels the brand forward and the Group says it will continue to draw on its unique dual heritage to differentiate its proposition to guests.

Rooted in the style, mastery of craft, and a service tradition that originated at The Oriental, Bangkok almost 150 years ago, combined with the design, modernity, and pioneering spirit of The Mandarin, Hong Kong, which opened in 1963.

This is a philosophy Group Chief Executive Laurent Kleitman, pictured above, said will extend to every Mandarin Oriental property around the world, including this year’s openings in Muscat, London’s Mayfair and Qianmen in Beijing, which has brought the Group’s portfolio to 41 hotels globally.

Under Kleitman’s leadership, the Group is focused on accelerating the development of its core proposition and investing in exceptional luxury experiences for its guests, with a focus on growing its resorts and capital city portfolio as well as expanding in key regions including the Middle East, Japan and North America while continuing to expand in select capital cities across Europe.

The Group’s ambition is to double its portfolio over the next 10 years, while maintaining its unrivalled commitment to quality and service.

Of the vision, Kleitman said: “This new vision for Mandarin Oriental: ‘Fans of the Exceptional, Every Day, Everywhere’ is one that will power the evolution of our guest offering for the next 10 years.

“We are also excited to bring the world of Mandarin Oriental to more of the most beautiful, inspiring, and vibrant destinations across the world.

“We have begun this new chapter by sharing the new strategy with our 15,000 colleagues and our partners who are central to the delivery of the vision, and I am delighted that they have responded so strongly.”

Mandarin Oriental currently has 28 hotels and resorts in addition to 18 residences in development around the world, many in key city centre destinations including Athens, Rome, Budapest, Miami, Kuwait City, Cairo and Vienna.

The Group is also enhancing its resort portfolio in some of the world’s most beautiful and sought-after leisure destinations, with announced offerings in Bali, Sardinia, Setouchi, Vietnam, Maldives, Mexico, Mallorca, Grand Cayman and Cortina.

For more information, visit www.mandarinoriental.com

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