Lux Resorts & Hotels to enter the UAE market

Lux Resorts & Hotels to enter the UAE market

The Lux Collective pipelines includes two new Sharjah properties 

The hotel group has partnered with Sharjah Investment and Development Authority (Shurooq) to launch two new properties in Sharjah. Under The Lux Collective’s Lux Hotels & Resorts brand, Lux Al Jabal Resort and Lux Al Bridi Resort are both expected to open in 2023.

Lux Al Bridi Resort 
Lux Al Bridi Resort will be located in the city of Al Dhaid alongside Al Bridi Nature Reserve, reportedly the largest safari park in the world outside of Africa with more than 50,000 animals, including native mountain gazelles. The property will feature 35 private ‘retreats’ and a Lux Me spa, as well as a discovery centre where guests can take part in conservation-focused initiatives in collaboration with the Environment and Protected Areas Authority.

Lux Al Jabal Resort
Hillside retreat Lux Al Jabal Resort sits between Khorfakkan Beach and Luluya Beach, facing the Gulf of Oman. Khorfakkan, which means Creek of the Two Jaws, is set within a crescent-shaped bay and is a popular spot for watersports. The property will offer 45 rooms and suites, including a royal suite with a swimming pool, featuring from one to three bedrooms.

Guests will have access to a private beach, a spa, children’s activities and experiences designed to connect travellers to the local culture and community, such as spending the day at the Sharjah Archaeological Museum discovering the region’s history, which dates back to the second century BC.


The Lux Collective chief executive Paul Jones, said: “We are honoured to be given the opportunity by His Excellency Marwan bin Jassim Al Sarkal to manage these two extraordinary properties in Sharjah, the perfect showcases for LUX Resorts and Hotels to deliver its Lighter, Brighter hospitality concept to the United Arab Emirates while offering imaginative experiences to help people celebrate life.”

His Excellency Marwan bin Jassim Al Sarkal, executive chairman of Shurooq, added: “Our new partnership with The Lux Collective is in line with our vision to add new and exciting dimensions to the luxury hospitality experience in the region. Shurooq and The Lux Collective are bound by common values and are committed to providing the highest standards of quality to enhance guest experiences.”

Lux Resorts and Hotels also operates hotels in Mauritius, the Maldives, Ile de la Reunion and China, with new properties in the pipeline in destinations including Vietnam and France.

Other brands under Lux Collective are Salt Resorts, Tamassa and Socio.

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