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Airline group’s site for travel agents will be rolled out to additional regions next year
Lufthansa Group has launched “eXperts”, a Lufthansa Group service and information platform aimed at improving its marketing communication with travel partners and B2B customers world-wide.
The new eXperts website is being launched in the Middle East and Turkey and will be rolled out in more regions throughout 2024.
Travel agents in the region will now have access to an easy-to-navigate website with clearer and more adapted information.
The platform has integrated 48 former local experts’ websites and resources, allowing the eXperts site to provide travel agents with constantly updated content including news reports.
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The website will eventually be available in nine languages for travel agents around the globe.
eXperts can now be accessed without a login for quick and easy access, and works well on all mobile devices.
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Iva Strauss, Lufthansa Group director for global B2B marketing strategy and standards, said: “According to our customer feedback, the success of travel agents lays in getting relevant and reliable information in the shortest possible time.”
For more information, visit www.lufthansaexperts.com
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