Jumeirah Hotels & Resorts announces partnership with Williams Racing

Jumeirah Hotels & Resorts announces partnership with Williams Racing

Jumeirah’s guests will have access to curated events at Grand Prix locations around the world

Jumeirah Hotels & Resorts has announced its new partnership with Williams Racing ahead of the Formula One World Championship in Bahrain in March 2023.

Jumeirah Hotels & Resorts most recently opened Jumeirah Gulf of Bahrain Resort & Spa, aptly timed with the start of the Williams Racing partnership. 

Resting on the beaches of Bahrain’s West Coast, the property is just 10 minutes from the Bahrain International Circuit.


Culminating at the season finale Abu Dhabi Grand Prix, neighbouring Jumeirah at Saadiyat Island Resort & Spa aims to offer guests memorable experiences throughout race weekend.

Williams Racing drivers Logan Sargeant & Alex Albon  Jumeirah Gulf of Bahrain Resort & Spa

Commenting on the partnership, Jumeirah Group chief commercial officer Alexander Lee said: “We’re proud to launch this partnership in Bahrain, where the new Jumeirah Gulf of Bahrain Resort & Spa is located just 10 minutes from the circuit. Together with Williams Racing, we look forward to introducing our signature Jumeirah Hotels & Resorts experience to Formula One fans around the world. 

"The sport of Formula One, which thrives on performance and continuously pushing limits, aligns with Jumeirah, our ambitious vision of growth and expansion.”

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Williams Racing commercial director James Bower added: "Jumeirah’s strategic growth trajectory has led them to Williams Racing and we look forward to developing and elevating these very special experiences with their incredible hospitality expertise throughout this season and beyond.”

In line with Jumeirah’s strategic growth trajectory, the Group currently operates 26 properties in 10 countries.

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