Jumeirah at Saadiyat Island appoints director of sales and marketing

Jumeirah at Saadiyat Island appoints director of sales and marketing

Vivian Trida will implement commercial strategy across local and international markets 

Jumeirah at Saadiyat Island Resort, Jumeirah Hotels & Resorts’ eco-conscious beachfront resort in Abu Dhabi, has announced the appointment of Vivian Trida (pictured).

Trida takes the lead on the role of director of sales and marketing at Jumeirah at Saadiyat Island Resort.

With more than 15 years of experience of working in luxury hospitality in the region, Trida has previously managed the sales front for high-profile resorts such as Emirates Palace during its Mandarin Oriental rebranding and Grand Hyatt Dubai. 

In her new role, Trida will devise and implement the commercial strategy across local and international markets with the vision to continue working with destination stakeholders in positioning Abu Dhabi and Saadiyat Island as a luxury destination. 

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Also joining the team in Dubai is Khrystyna Masych, as assistant digital marketing manager. With five years’ global experience creating successful media campaigns for brands across North America, Asia and Europe, Khrystyna will manage the property’s online paid advertising campaigns, including the strategy, design and implementation, and search engine optimisation.

The appointments follow a period of ongoing enhancements for the resorts’ hospitality offering to drive continued growth for the resort on an international, regional and local level.


Commenting on the appointments, Jumeirah at Saadiyat Island Resort general manager Savino Leone said: “We have had a very successful year in 2023 to date and are targeting further growth next year, with an evolved offering to welcome even more visitors to our exceptional resort. 

"Central to this is our commitment to investing in the best talent to further differentiate our brand experience and meet the ever-evolving needs of our guests. Both Vivian and Khystyna bring a breadth of knowledge and expertise and will be strong assets for Jumeirah at Saadiyat Island Resort as we target continued growth.”

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