IHG to debut Vignette Collection brand in Saudi Arabia

IHG to debut Vignette Collection brand in Saudi Arabia

An existing property will be refurbished and is scheduled to be rebranded by 2024

IHG Hotels & Resorts has announced the signing of a management agreement with the owners of Carlton Al Moaibed Hotel in Al Khobar to transform the property into Saudi Arabia’s first Vignette Collection Hotel. 

Aiming to offer “luxury with purpose”, Vignette Collection hotels aim to combine responsibility, community and locality in order to make a positive impact on guests and local communities. The brand also gives owners of independent hotels the opportunity to retain their identity, while tapping into IHG’s expertise. 

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The rebranded Vignette Collections Hotel in Khobar will join existing Vignette properties in countries including Portugal, Austria, Thailand and Australia.

The signing of the 150-key hotel in Saudi’s Eastern Province also marks the Vignette Collection’s debut in the Middle East, a milestone in IHG’s more than 40-year presence in the region.

The hotel is located 30 minutes away from King Fahd International Airport and a few kilometres away from Dammam City’s main attractions including the Corniche seafront and the Ithra Cultural Centre. Once it launches, the property will be a part of a luxury community village with entertainment facilities, five food & beverage outlets, a spa and a health club. The community village will house an Olympic-sized outdoor pool among other premium fitness facilities.

IHG Managing Director, India, Middle East & Africa Haitham Mattar said: “A great Vignette Collection hotel is on its way to Saudi Arabia to cater to a growing number of guests in the Kingdom who seek luxury experiences that differ from the conventional hotel offering.

“This signing is also in line with Saudi Arabia’s Vision 2030 and the government’s efforts to bring new, refreshed brands and experiences to the Kingdom. As a long-established hospitality player in the country, we are well positioned to add over 10,000 additional rooms to our existing portfolio in the next two to three years, largely focused on the luxury and lifestyle segment.”

Al Moaibed Group chairman Jamal al Moaibed added: “Our Vignette Collection brand debut is a testament to our commitment and marks a milestone in our journey in the country. We are pleased to partner with IHG to bring Vignette Collection to Saudi Arabia, providing world-class guest experiences for business and leisure travellers alike within the Eastern Province’s business-driven hub of Al Khobar.


“We are confident about IHG’s remarkable capabilities in driving tourism and business demand at the hotel, whether guests are looking to relax or conduct business affairs. To complement the hotel’s ideal location, where guests can visit shopping centres and cultural hubs, IHG knows how to create a unique experience for every guest, supported by its IHG One Rewards loyalty programme, which we’re excited to see them bring to life with this new Vignette Collection hotel.”

Dammam is the capital of Saudi Arabia’s Eastern Province, where demand is predominantly business-driven. 

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