Hilton to operate agritourism resorts...

The resorts will open near Unesco World Heritage site Al-Ahsa Oasis

Hilton hotel group and Dan Company have signed an agreement to operate three resorts in Al-Ahsa: Al-Ahsa Agritourism Resort, LXR Hotels & Resorts, Al-Ahsa Eco Resort, Curio Collection by Hilton, and Al-Ahsa Adventure Resort, Curio Collection by Hilton.

Dan Company is a Public Investment Fund (PIF) firm specialising in agritourism, ecotourism and adventure tourism.

Al-Ahsa is a significant agricultural region in Saudi Arabia’s historic Eastern Province, home to Unesco World Heritage site Al-Ahsa Oasis, the largest date palm oasis in the world. With lush surroundings and homegrown farms, Hilton's 1.8 million square metre master development aims to create a premium farm-based tourism destination in the heart of Al-Ahsa, attracting visitors looking to connect with nature.

Each resort will have a distinct focus: luxury at the LXR; wellness at the Curio Collection by Hilton Eco Resort, and outdoor adventure at the Curio Collection by Hilton Adventure Resort.

A central activity area will include a nature garden, an amphitheatre, dining and retail options, a farmers’ market, and multi-purpose spaces for local agricultural vendors and retailers to exhibit.

The resorts will be accessible via main roads, with Riyadh, Dammam, Khobar, Jubail, Bahrain and Qatar within a one-and-a-half to three-and-a-half-hour drive away.

Hilton president and CEO Chris Nassetta and Dan Company CEO Abdulrahman Abaalkhail (pictured) signed the agreeemnt.

Abaalkhail said: “This part of Saudi Arabia offers unique experiences rich in cultural and natural beauty yet underrepresented in the current tourism landscape. This delivers on our strategy to establish a Saudi homegrown hospitality brand with a pioneering heritage-inspired fusion of agricultural, eco and adventure experience resorts, nestled in nature, setting a remarkable precedent in Saudi Arabia's hospitality industry.

"Our business model is synonymous with cultural authenticity, sustainability and community empowerment, thereby creating an ecosystem and contributing to the kingdom's broader economic and tourism objectives.”

Nassetta added: “The signing of these three hotels further expands our footprint in Saudi Arabia, where we plan to quadruple our portfolio.

"Al-Ahsa is one of the key regions identified under the National Tourism Strategy of Saudi Arabia, and we are pleased to bring Hilton’s renowned hospitality brands to this unique new tourism development in the country.”

For more information, visit www.hilton.com

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