German National Tourist Board targets GCC-based visitors

German National Tourist Board targets GCC-based visitors

GCC region is now Germany’s top performing inbound source market in Asia and Australasia

The German National Tourist Board (GNTB) presented its latest tourism campaigns at Arabian Travel Market (ATM) 2023. 

Under the slogan ‘Germany, Simply Inspiring’, GNTB is focusing on the sustainable aspects of three tourism segments, which include: 

  • Embrace German Nature, highlighting natural landscapes and activity holidays
  • Historic Modern Germany, promoting cultural heritage and 51 UNESCO World Heritage sites, with a spotlight on traditions and customs of rural regions
  • Feel Good: Sustainable Travel in Germany campaign, emphasising how to enjoy an environmentally friendly holiday in Germany

GNTB GCC Office director Yamina Sofo said: “We aim to make a meaningful contribution towards climate change mitigation, supporting Germany’s commitment to net zero, as well as driving increasing numbers of environmentally aware, inbound GCC tourists. We want to present Germany as an all-year-round destination that is not only sustainable, but diverse, accessible, inclusive, resilient and viable for the future.”

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The GCC region is now Germany’s top performing inbound source market in Asia and Australasia, with 404,707 GCC-based guests generating almost 1.13 overnight stays during 2022, representing an increase of 118%, compared with the same period in 2021.

“These figures confirm that Germany continues to be a preferred tourism destination for GCC visitors, and unspoilt nature and careful use of resources are clearly becoming increasingly important to them. We also want to encourage longer stays in order to reduce the carbon footprint per travel day,” added Sofo.


Germany boasts more than 350 spa and health resorts and the GNTB is focusing on the sustainability-related aspects of health tourism. These include the preservation of traditional treatment methods, location-specific treatments and remedies as drivers of regional prosperity.

More than one-third of Germany’s land area is under special protection as a nature park or national park. It has around 200,000km of walking trails and 70,000km of long-distance cycle routes. 

There has also been a resurgence of interest in traditional lifestyles in rural regions, which has further bolstered Germany’s image as a sustainable travel destination.

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