Qatar Airways launches European World Cup promotional tour

Qatar Airways launches European World Cup promotional tour

The tour kicked off in London and is visiting 12 other European cities

Qatar Airways is celebrating 100 days to go until the FIFA World Cup Qatar 2022 by bringing Qatar to fans through ‘The Journey Tour’, an interactive bus tour across Europe providing several lucky winners with a chance to attend the tournament.

The Journey Tour features several interactive experiences for fans, including the opportunity to test their skills against renowned footballer Neymar Jr, learn more about the history of Qatar and the FIFA World Cup, and meet Sama, the first-ever MetaHuman cabin crew. 

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The Qatar Airways-branded bus, will be on static display in several cities all across Europe, inviting fans to pass by and immerse themselves in World Cup fever. 

Fans will also have the opportunity to share their experiences on social media using the #FlyToQatar2022 hashtag for a chance to win match tickets, and all-inclusive Qatar Airways travel packages to the FIFA World Cup Qatar 2022, which include return flights, accommodation and match tickets.

Speaking about the tour, Qatar Airways group chief executive Akbar Al Baker said: “At Qatar Airways, we are proud to support this incredible tournament as FIFA’s Official Airline Partner. With only 100 days to go, we are pleased to help build the excitement and passion for this event through ‘The Journey Tour’ – and we look forward to welcoming fans to Qatar for kick-off this November.”


Starting in London, The Journey Tour has stops scheduled in Manchester, Brussels, Amsterdam, Berlin, Munich, Frankfurt, Düsseldorf, Copenhagen, Zurich, Paris, Madrid and Barcelona.

Fans looking to secure their seats to cheer on their favourite team should do so by purchasing their Qatar Airways travel package as soon as possible as tickets are  selling out quickly. 

For more information, visit 

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