7 Travel trends to follow in 2025

From "astro-tourism" to rail journeys, new Travel Trends Report highlights increasingly popular pursuits 

International TV channel Euronews has revealed seven key trends that it feels are shaping the future of travel in 2025, ranging from 'Cosmic Getaways' to 'Destination Dupes'.

In the third edition of the Travel Trends Report, Euronews has partnered with Oxford Economics to analyse the gathered data.

Many of the trends reflect a consumer preference shift shift towards affordability, authenticity, sustainability, cultural experiences and immersive adventures shaped by global issues such as over-tourism and climate change.

Ruth Wright, Managing Editor of Euronews Travel, said: “From offbeat alternatives and the rise of rail travel, to purposeful journeys and astro-tourism, these trends reflect a growing desire for deeper connections with destinations and a more mindful approach to travel.”

Here are the trends identified: 

1. Offbeat Alternatives: Destination Dupes
Given the prominence and concerns over over-tourism in popular holiday destinations, travellers are increasingly seeking affordable 'destination dupes' of overcrowded hotspots. This trend, primarily driven by Gen Z, promotes a more meaningful connection with destinations that have yet to be impacted by mass tourism, often without the price tag as well as the crowds.

Suggested destinations: Taipei instead of Seoul, Perth instead of Sydney, Vilnius and Bucharest in place of Barcelona and Amsterdam, and Albania as an alternative to Greece.

Vilnius

2. Cosmic Getaways
Interest in astro-tourism is on the rise, spurred by celestial events such as the Northern Lights and the A3 comet sighting. The designation of 20 new International Dark Sky Parks in 2023 reflects this trend, offering travellers opportunities for stargazing and deeper connections with nature.
Suggested destinations: Northumberland, Chile, Iceland.

Northern Lights

3. Coolcations
The 'Coolcation' trend is on the rise as travellers look to escape the increasing heat and discomfort of traditional summer destinations. This movement encourages holidays in colder climates during warmer months, driven by both climate concerns and the pursuit of unique experiences. As global temperatures rise, travellers are opting for places known for their cooler weather and stunning landscapes, prioritising coolness and enjoyment.
Suggested destinations: Canada, Alaska, Norway, Sweden, Finland, Iceland.

Alaska

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4. Rail Renaissance 
Slow, leisurely train travel is transforming the way people explore the world, as more travellers seek sustainable alternatives to flying. Train journeys are not just about transportation; they offer scenic routes, panoramic views and unique dining experiences, making travel an integral part of the adventure. The growing demand for leisurely journeys, opulent rail services, and new night trains is redefining slow travel, blending nostalgia, relaxation and sustainability
Suggested routes: Orient Express, Switzerland’s Glacier Express, Florida’s Brightline, South Africa’s Rovos Rail.

5. Purposeful Journeys: Leaving More Than Memories
There is a growing emphasis on purposeful journeys that inspire travellers to create positive impact on the communities and environments they visit. This shift from product-led to social-led travel sees tourists actively seeking opportunities to engage in local initiatives, such as reforestation projects, wildlife conservation efforts and beach clean-ups. A crucial aspect of this approach is the involvement of local communities in decision-making, empowering residents to shape tourism strategies and ensuring meaningful benefits that enhance the authenticity of the travel experience.
Suggested destinations: Ayala Land’s Regenerative Tourism initiative, Philippines; Ecuador.

6. Set Adventures: Walk Through Iconic Scenes
The phenomenon of "set-jetting" continues to shape travel choices as popular films and TV shows inspire viewers to visit the real-life locations featured on their screens. Paris benefited hugely from Emily in Paris, and Koh Samui is set to be blessed by the The White Lotus effect in 2025, after the previous two seasons of The White Lotus – set in Hawaii and Italy – boosted local tourism.
Suggested Destinations: Tetbury in the Cotswolds (Rivals), Nantucket (Perfect Couple) and Morocco and Malta (Gladiator II).

Rome

7. Digital Itineraries: Explore Travel’s High-Tech Future
AI is transforming how travellers plan, book and experience their journeys. By enabling personalised travel itineraries and providing simplified, real-time answers to queries, AI enhances the overall travel experience, making it more efficient and tailored to individual preferences.

For more information, visit travel-trends.euronews.com/p/1

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